The Speed Up program makes easier the expansion of the e-Commerce, offering a very useful guide about how to sell on eBay, specialized counselling and a special promo of using an eBay shop for free during 90 days.
eBay, the global trading platform, pretends with this program to help Spanish PYMES to increase their e-Commerce sales (nationally and internationally).
Here you can find a list with some of the most frequent questions about the eBay product identifiers and SUPI application.
From 1st March eBay has a new rule: it is mandatory introducing the product identifiers in the major part of the categories.
With the purpose of helping the sellers, eBay has developed SUPI (System Update Product Identifiers). This tool is free and counts with the following characteristics:
eBay is one of the biggest marketplaces in the world. Taking advantage of this website as a new sales channel may allow us increasing the sales of our eCommerce.
The integration of Prestashop with eBay makes possible the expansion of our products all over world and also a significantly increasing of the number of potential customers. In addition, eBay help us to potentiate our visibility through the improvement of the SEO positioning.
You can use the Prestashop official integration module for eBay, which makes easier the synchronization of products and orders.
You have to access in the configuration area and select the option “Modules” in the left menu. Then you have to introduce the key word “eBay” in the search box.
In this step the eBay’s module will be registered in Prestashop. You should fill the following fields:
In this section we are going to configure our eBay account. We should fill the following fields:
You have to configure your return policy filling the following fields:
Here we configure how the plugin should behave in the synchronization processes. These are the fields to fill:
You should select the time you want for the product to be listed:
We can associate our categories of our Prestashop with the categories of eBay by using the “listboxes”, selecting our categories and their counterparts in eBay.
The itemSpecifics are details about the listed products that help the buyers to identificate the product and make it more visible in the searches. These values are specific for each category and they change depending on what category are being listed. The values of EAN, ISNB, UPC, MPC and Brand are specific values that are defined for each product. For a little while is mandatory in eBay to incorporate that information, we can define a correlation between this data and the tags or specific fields to which are related in the screen.
To sell articles in eBay you may select the correlation between the categories of Prestashop and the categories of eBay. If you don’t make this selection, the products of the categories with products on sell will be listed in “Others” category.
This eBay’s module allows to configure different methods for national and international shipping. Each method should be assigned to a shipping method of Prestashop. When a sale is generated in eBay, an order is created in Prestashop. Then it would be also possible assigning a carrier. The shipping costs in eBay are calculated based on the carrier od Prestashop: Prestashop has some rules about the shipping costs (heigh, total price…). The shipping price is sent in eBay after having been calculated before in the Prestashop module.
DoCommerce team has a lot of experience in the integration of eCommerce shops with eBay. If you need help don’t hesitate in contacting us.
This is one of the ultimate tools of eBay: Fitment. Fitment is a technique that makes easier the sales of vehicle spare parts by allowing the association of each part to a specific model of vehicle. That way, the searches of the buyers are automatically associated to the compatibility of the parts that they are looking for, independently of the title of the ad.
What are the advantages of Fitment?
Between others advantages, the sellers get a higher visibility of their products and at the same time they reduce the negative opinions due to the more accurate information the buyers receive. Besides, the use of this instrument it allowed in the major part of subcategories of the spare parts and accessories for vehicles.
To add this information, eBay offers us a manual process through the web interface, but this method is very tedious for big inventories. That is why FastFitment is born: a tool from where the sellers are able to update their inventories of products in a massive, fast and efficient way.
How does Fitment work?
Fitment is based on the KTypes identifier that defines the brand and model of vehicle on eBay. This way, you can match compatible parts to each car.
How can I use Fitment in my seller account?
Click here for more information on Fitment.
Offer your products on new sales channels and enhance your business profitability.
DoCommerce offers multichannel tools to connect your business with eBay and Amazon
CATALOG
Our tools allow you to create, publish and update your products on Nuestras herramientas permiten crear, publicar y actualizar tus productos en eBay y Amazon.
ORDERS
Centralized management of orders from all sales channels. Integrated payment and tracking information.
STOCK
Automatic synchronization of all stock levels.
DESIGN
Thanks to these tools, multichannel selling will be simpler and conversion figures will be a lot better.
The evolution of sales channels and the attention to a digital and multichannel model constitute the base of the retail approach of European Telcos to be able to increase their profitability and guarantee their survival. That way is told by the research made by Business Consulting, the consultancy division of Indra, under the title “Quantum Retail: digitalization and multichannelization for Telcos’ sales channel and customer support strategies”.
In this document we analize the strategies that Telco companies must follow to face digital changes in the market and the new shopping dynamics of current customers with the goal of balancing the decrease of income generated by traditional mass consumption products
As the report notes, saturated Telco markets – as it is the case of Europe – nowadays face really complex challenges to guarantee their survival. The reduction of market potential by the high penetration rates, the customer migration to the new low cost operators, the decrease of voice traffic demand or the poor regulatory framework are some of the factors that are leaving their mark in the income statement of operators through important drops of EBITDA margins.
In this regard, the report echoes collected data from diverse studies that alert about the challenges of EBITDA which European operators are facing. It is estimated that between 2008 and 2012, European operators lost profitability of up to 12,000 million euros and the EBITDA margins are falling by three percent each year. Furthermore, new actors like Google and Microsoft are taking over 35% of Telco business.
To face these challenges and the new market requirements, Indra experts establish a new retail point of view of Telco in parallel to the Quantic Theory. It means that one has to evolve and exist in as lots of variations at the same time, so the limits between channels are reduced to the minimum to attract, delight, and at the end, turn visits into sales. In this regard, the Indra study advocates to include selective multichannel mechanics (online channel, call centers and monobrand shops) as well as a digitalization of stores capable of increasing customer satisfaction, sales and reduce total catchment costs in all the channel ecosystem. Likewise, the monobrand shop is key as the tip of the spear of these channel because it’s the most tangible pont for the user experience.
Customized customer support and joint incentive of channels
Among all the customer catchment recommendations that the report gathers, the “total” access inside the physical store and the possibility to give support in an individual manner are highlighted. And so, there are gathered actions such as the development of new channel forms: social networks, online chat or mobile applications that reward visits to the physical store, store showcases for 24/7 shopping, or virtual stores at the subway. It also includes introductory courses as examples for new generation mobile phone newbies, ad-hoc promotions in channels based on the customer data knowledge or digital discounts for visiting the store.
Likewise, the digital approach must extend to the sale and to customer support. Operators must work to remove barriers between channels, so a customer can consult or make a transaction on different channels without the need of starting from scratch on each of them, something that, according to the study, is currently still far from the truth. It’s also necessary a system and an adequate organization structure that accurately defines the positions, responsibilities, incentives and flow of information between channels (when a customer knows an offer from a phone call, he investigates the benefits on the Internet and buys in a physical store). The review of the operational processes and support tools is the key of this new vision.
Finally, experts establish a series of guidelines to remove the conflicts between channels and turn interactions with users into sales. This way, all channels must be incentivated, in a way that the local sales targets and customer support reflect the transfer of customers between channels and their conversion. Defining clear business rules between sales channels and support and the recruitment of salesmen depending on their abilities/experience that translate to empathy and connection with the customer, are some other capabilities that the new Telco retail approach requires.
Build over a solid base
The Indra study also advises that before evolving the sales channels and attention to a digital and multichannel approach (the Quantum challenge), it’s essential to make sure that there is a solid base on which to build over. It means that the capabilities of the channels must be reviewed in order to reinforce them with the goal of enduring the evolution to the new digital format and generating programs that that improve sales and attention. It’s also fundamental to develop a digital strategy, taking advantage of examples of good international practices adapted to the local reality of the operator to finally end with the implantation of the project plan that will direct the transformation, with the tools, executors, work teams and well defined milestones.
Indra
Indra is one of the main consultancy and technology multinationals of Europe and Latin America. Innovation is the base of its business and sustainability, having dedicated more than 550 million euros to research and development in the last three years, a number that puts it between the first European companies in their section by investment. With approximate sales of 3,000 million euros, near 60% of the the income comes from the international market. It has 42,000 professionals and customers in 128 countries.
Meet Magento, the annual community conference for the open source platform Magento, brings its program of international success to Spain for the second time on October the 28th at the center of Madrid.
This conference gathers a diverse community of Magento professionals to innovate and collaborate. Benefit from this unique chance to trade knowledge and experiences.